Understanding the Buyer


As you sell your home, it is important to understand numerous factors and consumer trends that influence a buyer. The more your home matches these qualifications, the more competitive it will be in the marketplace. The Witte Group shows you how to best position and market your home to overcome downsides. Important factors that affect the sale of your home:

  • Your home's condition

  • Asking price

  • Marketing strategy


Location

The most influential factor in determining your home's appeal to buyers is location. According to the National Association of REALTORS®, neighborhood is the No. 1 reason buyers choose homes. The second most influential factor is commute times to work and school.


Size

Some buyers want to simplify their lives by downsizing to a smaller home. Home sizes have continued to increase over the decades, nearly doubling in size since the 1950s. Smaller homes typically appeal to first-time home buyers and empty nesters.


Amenities

Preferences in floor plans and amenities go in and out of fashion. The Witte Group can inform you of "hot ticket" items that are selling homes in your market. If your home lacks features, you can renovate to increase the appeal, but be forewarned: That's not always the right move. Using market conditions and activity in your neighborhood as a gauge, we help you determine whether updates can help or hinder your profit and time on the market.